Product Detail

Ambitious Brew

The Story of American Beer

By Maureen OgleIn the first-ever history of American beer, Maureen Ogle tells its epic story, from the immigrants who invented it to the upstart microbrewers who revived it.
Beer might seem as American as baseball, but that has not always been true: Rum and whiskey were the drinks of choice in the 1840s, with only a few breweries making heavy, yeasty English ale. When a wave of German immigrants arrived in the middle of the nineteenth century, they promptly set about re-creating the pleasures of the biergartens they had left behind.

Just fifty years later, the American-style lager beer they invented was the nation’s most popular beverage—and brewing was the nation’s fifth-largest industry, ruled over by fabulously wealthy titans Frederick Pabst and Adolphus Busch. But when anti-German sentiments aroused by World War I fed the flames of the temperance movement (one activist even declared that - the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller), Prohibition was the result. In the wake of its repeal, brewers replaced flavor with innovations like marketing and lite beer, setting the stage for a generation of microbrewers whose ambitions reshaped the drink.

Grab a glass and settle in for the surprising story behind your favorite pint.
Product Categories: Books: Business of Beer
Member:
$14.95
Nonmember:
$14.95
↑/↓ Full Details


Product Reviews
Log in now to rate/review this product!
Cart Summary
0 item(s) ($0.00)
Product Categories
Recently Viewed